Maintaining Dynamic Destination Content Critical in Meeting Needs of Traveling Consumers
 
 
 
 

“Our partnership with BeDynamic is a natural partnership. By raising the visibility of regional events, SCVB’s online calendar now receives 9,000 to 14,000 visitors per month. The calendar of events is one of the major reasons visitors come to our Web site. BeDynamic is an absolutely essential partner. One staff person could not possibly do this level of work without outsourcing. BeDynamic’s community resources and collaborative work supports SCVB’s mission to achieve economic prosperity for the Seattle region, which is a win-win for everyone.”

- Tracey Wickersham, Cultural Tourism Director, Seattle Convention & Visitors Bureau

 

Maintaining Dynamic Destination Content Critical in Meeting Needs of Traveling Consumers

Jun 01 2007

Maintaining rich destination content is critical in meeting the special interests and lifestyle needs of traveling consumers, said BeDynamic CEO Anne Payne, during a recent speech to more than 200 travel executives at Eye for Travel's Sales and Marketing in Travel USA conference held in Miami.   
 
“Dynamic destination content empowers the travel industry to meet the special interests and lifestyle needs of traveling consumers,” said Payne in her recent presentation to attendees of Eye for Travel’s panel discussion, “Measure the ROI of Your Content Strategy.” “Equally important is ensuring that your organization maximizes its return on investment to maintain an edge in the highly competitive travel industry.”
 
According to a recent survey by The OpenTravel™ Alliance (OTA), 66 percent of travelers surveyed who said they researched or purchased travel online said they rely on the Internet to find things to do at a given destination – with 67 percent using the Web to find accommodations and for researching specific destinations to visit.
 
The key to empowering travelers is dynamic content, which is a living, evolving, critical component of your business. Payne’s advice for maximizing your content ROI:
  • Fund content initiatives for the long term
  • House your content in a centralized database
  • Structure your content in a relational manner
  • Plan and implement a sustainable business process
  • Outsource what you don’t know
 
About BeDynamic
BeDynamic® provides the travel and tourism industry with a single-source solution for capturing and managing up-to-date local content and destination information. Designed for travel suppliers such as hotels, airlines and convention and visitors bureaus, our content aggregation and delivery service increases the quality, depth, timeliness and affordability of specialized information on local events and venues. By forging strategic partnerships with local stakeholders, BeDynamic® ensures consistent, effective promotion of cultural, entertainment, arts and sports organizations of all kinds. Collaborative consulting services and innovative technologies enable customers to increase visitor attraction and promote the unique appeal of their respective destinations.